We were so excited to create the inspiration for this I Heart NY Party for Joanna Goddard and her son Toby’s first birthday. You might know Joanna from her fabulous blog, A Cup of Jo and she is seriously one of the nicest people we’ve ever met. We customized this party for her by changing the theme slightly to “I heart Toby,” a play on the “I heart NY” theme. Sara made Joanna a custom t-shirt with this same slogan that Joanna wore. Brittany was able to go to New York City and help out on the day of. Toby’s party was held at an amazing park near Battery Park (where Joanna and Alex had their wedding brunch) that is right near the water. The weather was perfect for an outdoor event and all of the guests had a great time, especially Toby who loved eating his birthday cake all by himself.

We hope you enjoy some photos from the party. Toby is adorable and Alex and Joanna are such fun and kind people. We loved bringing this party to life, right there in NYC. Thanks for letting us share in your special day!


  1. Beautiful :-)

    etta    Friday, June 10, 2011
  2. So sweet! I love the shirt idea! Any plans to make and sell these shirts, so that each person could get their own child’s name on the shirt?

    Robin Kidd    Friday, June 10, 2011
  3. As a Displaced New Yorker (moved for my dear hubby) this makes me smile and a little homesick for a visit to the Big Apple. Happy Day lil lovie!

    Nicole M.    Friday, June 10, 2011
  4. Really cute picnic party – congratulations!

    Sweet Scarlet    Friday, June 10, 2011
  5. This turned out amazing!! The I love Toby shirt is adorable :) Thanks for sharing the pics Brittany!!

    Eden    Friday, June 10, 2011
  6. so sweet!!!!

    Courtney {pizzazzeri    Friday, June 10, 2011
  7. aw, thank you so much (again and again)! you guys are the BEST!

    joanna goddard    Monday, June 13, 2011
  8. OMG – I love this t-shirt. Where can I get one made. I don’t have a baby but want to have it printed for my honey’s upcoming 41st birthday bash – we didn’t get to celebrate his 40th for various reasons.


    Chez Us    Monday, June 13, 2011
  9. Hi Chez Us–That’s a shirt that we custom made for Joanna. Here are a few companies who also make custom shirts: http://www.customink.com/t-shirts/i-heart-t-shirts.htm

    Brittany    Monday, June 13, 2011
  10. What a sweet little family! First birthdays are the best. Your ideas and creativity are amazing, as always.

    Shannon    Tuesday, June 14, 2011
  11. OMG how adorable!! Where did you get those taxi cab lunch boxes? they are so sweet!

    sarah true    Wednesday, June 15, 2011
  12. Hi sarah true–We had those taxi cab lunch boxes shipped from London, that’s why we decided not to feature them too much. Too hard for everyone to get their hands on. http://www.giftedoriginals.co.uk/Product-Details.aspx?Id=91

    Brittany    Friday, June 17, 2011
  13. This party is a great idea! Is there a way I can purchase the invitation template or order those from you directly? I LOVE the invitations!

    Danielle Johnson    Monday, June 20, 2011
  14. Hi Danielle Johnson–Send me an email if you are still interested in the invitations. brittanyegbert at gmail.com I’ll forward your request on and see if our graphic designer has time to customize those for you.

    Brittany    Tuesday, June 21, 2011
  15. Hello!!

    What a beautiful 1st birthday party!! Love love love it! I am from Australia and heart New York and would love to have a New York theme for my own 30th birthday. I think I would like to use your idea of the apples and would like to ask where you can get the little I Heart New York stickers from.

    Thank you

    Glynis    Monday, July 25, 2011
  16. Is this invite still available for purchasing? I, too, would love to host a NYC themed bday! Please let me know! Also, is it possible to find out where to purchase the ‘I heart NY’ stickers for the apples from and the wooden cut-outs of NYC taxis, statue of liberty, etc… THANK YOU!

    Patty    Tuesday, November 20, 2012
  17. I love how everything came together!
    Would I be able to purchase the invites as well? Where can I find the I heart NY stickers?

    PRINGLE    Thursday, January 17, 2013
  18. Hi PRINGLE–You can purchase the invites and stickers at Brightside Prints: http://brightsideprints.bigcartel.com/product/new-york-newspaper-15 xo B

    Brittany    Thursday, January 17, 2013

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